Fresh Fish Of Croydon And Surrey, 25 Church Street
Fishmongers on Church Street.
According to a photo on Flickr, as of c. 1985 the premises were occupied by a business called Leach Bros (most easily visible at original size).
According to another photo on Flickr, as of December 1990 it was a "retail & wholesale" fishmongers called Surrey Fish Co, offering "quality fresh fish from leading ports daily".
Existence last checked in October 2017.
OS X co-ord: 532206 OS Y co-ord: 165530 (Latitude: 51.373442 Longitude: -0.101986)