According to Cinema Treasures, this was the site of Croydon's first cinema, the Station Picture Hall, which opened in 1908. The cinema was renamed to West Croydon Picture Hall by 1913, and re-renamed to Kings Picture Palace by May 1914; it finally closed in 1917.

According to a photo on Flickr, as of c. 1985 the occupant was a business called Able & Willing, and according to another, as of 1989 it was Pepper Personnel Ltd.

As of July 2008 (according to Google Street View), these premises were occupied by Original Barbers, while dressmakers/fabric shop Home Sweet Home was further along the road at number 24. However, at some point these two businesses swapped over, and by May 2012 Home Sweet Home was at number 12 photo and Original Barbers at number 24.

According to their frontage as of May 2012, Home Sweet Home specialised in "quality lace and embroideries, Kente, Duku, Holland wax prints, Jacquard, Swiss voile, head ties, etc", and they had "expert dress makers on site".

By November 2017, Home Sweet Home had departed and the premises were in use as a shop selling vegetables and Ghanaian groceries. However, the old signage remained up for a few months, and when new signage did appear it still used the name Home Sweet Home.