As of January 2012, the premises were a single shopfront which also incorporated the present-day Worf Enterprises next door, and were occupied by a party shop called Party Crafts photo. Its frontage advertised wedding cakes & birthday cakes, balloon decoration, helium balloons, and catering and cake decoration equipment for hire. This closed down some time between March and November 2017.

As of November 2017, there was shopfitting work going on inside, involving dividing the unit into two photo. By June 2018, Snow Ballz was open in the left-hand side and Worf Enterprises in the right-hand side. The main part of Snow Ballz was actually located behind Worf Enterprises — the left-hand entrance was a corridor which opened out further back.

According to a member of staff in June 2018, the snow cone side of the business was previously located in a kiosk in the Whitgift Centre, but they decided to buy and carry on the party shop business from the previous occupant of number 208.